Beauty routines play an essential daily role in shaping our identity, self-representation and social interactions, significantly impacting our well-being. This workshop will explore the crucial role of olfaction, hearing, vision, and touch in beauty routines and beyond. We will delve into the complex interplay among products, the senses and the cognitive mechanisms that shape our experiences. From formula to packaging and devices, we will demonstrate how these sensations, both individually and synergistically, influence functional expectations, immediate emotional responses, memories, and, ultimately, behaviors.Join us to unlock the full potential of the senses and discover how cognitive sensory sciences can empower you to design the future of beauty experiences !