15-18 september 2025
France - Cannes

Workshop 1

« Cognitive Sensory » science: Experience the power of the senses

Summary

Beauty routines play an essential daily role in shaping our identity, self-representation and social interactions, significantly impacting our well-being. This workshop will explore the crucial role of olfaction, hearing, vision, and touch in beauty routines and beyond. We will delve into the complex interplay among  products, the senses and the cognitive mechanisms that shape our experiences. From formula to packaging and devices, we will demonstrate how these sensations, both individually and synergistically, influence functional expectations, immediate emotional responses, memories, and, ultimately, behaviors.Join us to unlock the full potential of the senses and discover how cognitive sensory sciences can empower you to design the future of beauty experiences !

Moderator

Dr. David Morizet
Director of Cognitives Sensory Sciences
L’Oréal Research & Innovation

Speakers

Dr. Aurélie Coubart
International Cognitive Sensory Sciences Manager
L’Oréal Research & Innovation
Dr. Anjali Morard
Psychoacoustic Research Coordinator
IRCAM
Dr. Céline Manetta
HCI Innovation Group Lead
IFF
Dr. Agnès Giboreau
Director of the Research Center
Lyfe Research Institute